HotTopic's: The Road to Recovery
Making The Most of the Golden Quarter
Before COVID-19, eMarketer forecasted global retail sales would grow 4.4% to US$26,460 trillion in 2020. But the pandemic has created an unprecedented business environment. Consumers have changed how they purchase and the customer has altered how they engage with brands. The fourth quarter of 2020 will be more important than ever before, as businesses look to capitalize on key shopping peaks such as Singles’ Day, Cyber Week and Christmas to make up for lost sales caused by COVID-19. Here, along with HotTopics.ht’s Editor Peter Stojanovic & Michael Alexander Hold of Global Savings Group, we reflect on the new rules needed for brands to thrive in the remainder of 2020 and beyond.